Tag: Match Previews

Beverage giant Molson Coors is overhauling how its legal and marketing teams work with creators, shifting from its traditional TV-style…

Yes, more thoughts on what it means, or doesn’t, that Publicis walked away from competing for Coca-Cola’s media dollars to…

Forget AI-generated creators. There’s an army of people making content based solely on briefs. These “ghost creators,” or creators-as-a-service, are…

Advertisers bumped up their TikTok spending 20-40% over the summer months as they worked to tempt consumers to open up…

Two things drive creator spending now. Whether they move audiences and whether they move algorithms inside AI platforms. The second…

Google’s immunity to breakup is starting to feel inevitable. Another attempt to force one has been written off. That’s despite…

The Federal Trade Commission (FTC) and 22 state attorneys generals are suing Amazon alleging the company secretly overcharged advertisers in…

Carhartt is one of the latest brands to lean into sports advertising, finding a way to tap into football season…

Some 128 million viewers tuned into Fox’s FIFA World Cup coverage this summer, a coup that boosted the broadcaster’s revenue…

As it works under new corporate leadership at a holding company level and regionally in the Americas, Dentsu is narrowly…