How Mod Op is building its own AI infrastructure
Mod Op says it dodged a $3 million AI bill. Sort of. The independent marketing agency estimates it avoided roughly…
Instrument taps tech-driven creative immediately with new clients.
This Media Buying Briefing covers the latest in agency news and media buying for Digiday+ members and is distributed over…
Nielsen to take DoubleVerify private for $2.15 billion as public ad tech stocks stumble on mixed Q2 earnings
Second-quarter earnings calls usually serve as a brief interlude in the traditional summer lull for business news, but this week’s…
WPP’s boss looks toward ‘mixed economy’ business model
Loud as the chatter about outcome-based remuneration is across the holdco space, the reality of it is still some way…
We’re not turning off Google crawlers yet
People Inc.’s CEO Neil Vogel said the company won’t block Google’s crawlers — not because execs don’t want to, but because…
The retail industry is facing a significant surge in legal scrutiny
The retail industry is facing a significant surge in legal scrutiny as “phantom discount” practices come under fire. In recent…
Compute is about to become the next big commodity in advertising
Compute is about to become the next big commodity in advertising. The economics demand it. AI has gotten expensive enough,…
‘The marketplace hasn’t seen what the cost of this AI is’
Omnicom CEO John Wren just said the quiet part out loud: nobody’s actually priced AI yet. The admission came on…
How AI costs are quietly reshaping principal media deals
The ad industry doesn’t have a price for AI yet. That doesn’t mean nobody’s paying for it. One CMO found…
Kasus yang mendukung dan menentang matinya iklan merek besar
Satu catatan singkat sebelum acara utama: sebagai anggota Digiday+, Anda mendapatkan diskon $200 untuk tiket masuk Digiday Publishing Summit, 14-18…