The back-to-school sales period is a major sales event.
Advertisers bumped up their TikTok spending 20-40% over the summer months as they worked to tempt consumers to open up…
Inside marketing’s quiet rewrite of the creator brief for AI
Two things drive creator spending now. Whether they move audiences and whether they move algorithms inside AI platforms. The second…
Google’s immunity to breakup is starting to feel inevitable.
Google’s immunity to breakup is starting to feel inevitable. Another attempt to force one has been written off. That’s despite…
WTF is the Amazon ad surcharge lawsuit?
The Federal Trade Commission (FTC) and 22 state attorneys generals are suing Amazon alleging the company secretly overcharged advertisers in…
Carhartt is one of the latest brands to lean into sports advertising
Carhartt is one of the latest brands to lean into sports advertising, finding a way to tap into football season…
World Cup buzz isn’t moving needle on Premier League ad spend
Some 128 million viewers tuned into Fox’s FIFA World Cup coverage this summer, a coup that boosted the broadcaster’s revenue…
Dentsu expands, consolidates its commerce and retail media offering
As it works under new corporate leadership at a holding company level and regionally in the Americas, Dentsu is narrowly…
AI Marketing Strategies: From experimentation to execution with Samsung, Bayer, David’s Bridal and Dolce&Gabbana Beauty
When we convened in February, marketers’ approaches to AI were still nascent. Over the past several months, many iconic brands…
For source of Nike decline, ignore the easy answers
There’s a sneaker shop in my neighborhood where troops of lithe, late 20-somethings congregate for a weekly running club. The…
Why fragmented buyer signals are holding back B2B marketing
Over the past few years, B2B buying has changed dramatically. Buyers now expect relevant, connected experiences across every interaction, whether…