Agencies are over its proverbial skis just a bit when it comes to AI
Despite the headlong rush by virtually everyone in marketing and media to adopt AI tools and technology — from sophisticated…
Sports new currency is fandom and SharkNinja is cashing with FI
SharkNinja got a taste of F1 fandom when its products turned up in Brad Pitt’s racing film last year. Fans…
The creator economy has a payments problem
Brands and agencies are spending more money than ever on featuring famous faces in advertising, with creators commanding bigger roles…
Why the talent crisis in advertising is real and what comes next
The advertising industry has a talent problem it desperately needs to confront: AI is eliminating the work that used to…
This holiday season, shoppers aren’t blindly trusting AI assistants
This holiday season, shoppers aren’t blindly trusting AI assistants to do their shopping on their behalf. According to a new Feedvisor survey,…
There’s no longer one way to pitch for a big account
There’s no longer one way to pitch for a big account, and the holdco earnings calls keep proving it. Asked…
Why uniting supply, demand and intelligence matters in an era of fragmentation
Advertisers’ primary goal hasn’t changed over the past 75 years: They are still trying to reach potential customers with engaging…
New revamps are taking place in the second tier of major agencies
New strata lines are forming across the top layers of the agency world, as the Big Three (Publicis, Omnicom and…
The holdcos long, awkward courtship of the c-suite
Publicis Groupe CEO Arthur Sadoun said this week that he’s pitching directly to CEOs, and the industry hasn’t stopped chewing…
Wirecutter moves beyond affiliate revenue amid AI search shifts
As AI transforms how consumers search and shop, Wirecutter wants to be more than a product review site built on…