This year’s Digiday Awards finalists demonstrated how innovation, audience insights and multiplatform storytelling can work together to create more engaging…
Creator-led content is being pitched across the entertainment spectrum from TV to micro dramas and even theater. At Advertising Week…
The biggest creators are cutting their brand rosters. The partners they keep are being asked for equity, product input and,…
Advertising Week New York, a four-day conference that draws nearly 20,000 of adland’s finest, is renowned for on-stage programming tinged…
Brian Monahan, brought on to head up Albertsons Media Collective retail media business late last July, has left the company.…
For app marketers, performance measurement often comes with a familiar challenge: the numbers do not always match. An advertiser may…
AI is no longer a novelty in media planning. Everyone knows about it, and most organizations are already using it…
Two of the biggest names in mobile advertising have further entrenched their rivalry in court filings this week, with AppLovin…
Meta built its $243 billion ads business on human attention. Agents could be next in line. Meta’s AI personal agent…
Instacart is focused on value and affordability to unlock its next phase of growth. Speaking at the Groceryshop conference in…
