Wirecutter moves beyond affiliate revenue amid AI search shifts
As AI transforms how consumers search and shop, Wirecutter wants to be more than a product review site built on…
Amazon News, Politico and Warner Bros. Discovery are finalists for the 2026 Digiday Awards finalists
This year’s Digiday Awards finalists demonstrated how innovation, audience insights and multiplatform storytelling can work together to create more engaging…
As creators increasingly move into Hollywood, deal terms can put their IP at risk
Creator-led content is being pitched across the entertainment spectrum from TV to micro dramas and even theater. At Advertising Week…
Why top creators are taking fewer brand deals
The biggest creators are cutting their brand rosters. The partners they keep are being asked for equity, product input and,…
Apple’s secret blocklist is the talk of Advertising Week New York (mostly off the record)
Advertising Week New York, a four-day conference that draws nearly 20,000 of adland’s finest, is renowned for on-stage programming tinged…
Brian Monahan exits Albertsons Media Collective
Brian Monahan, brought on to head up Albertsons Media Collective retail media business late last July, has left the company.…
How TikTok is helping app advertisers rethink attribution
For app marketers, performance measurement often comes with a familiar challenge: the numbers do not always match. An advertiser may…
How AI is changing the value of media
AI is no longer a novelty in media planning. Everyone knows about it, and most organizations are already using it…
Mobile ad giants AppLovin and Unity in legal dispute over data
Two of the biggest names in mobile advertising have further entrenched their rivalry in court filings this week, with AppLovin…
Imagining the ad business hiding inside Meta’s Muse
Meta built its $243 billion ads business on human attention. Agents could be next in line. Meta’s AI personal agent…