Carhartt is one of the latest brands to lean into sports advertising
Carhartt is one of the latest brands to lean into sports advertising, finding a way to tap into football season…
World Cup buzz isn’t moving needle on Premier League ad spend
Some 128 million viewers tuned into Fox’s FIFA World Cup coverage this summer, a coup that boosted the broadcaster’s revenue…
Dentsu expands, consolidates its commerce and retail media offering
As it works under new corporate leadership at a holding company level and regionally in the Americas, Dentsu is narrowly…
AI Marketing Strategies: From experimentation to execution with Samsung, Bayer, David’s Bridal and Dolce&Gabbana Beauty
When we convened in February, marketers’ approaches to AI were still nascent. Over the past several months, many iconic brands…
For source of Nike decline, ignore the easy answers
There’s a sneaker shop in my neighborhood where troops of lithe, late 20-somethings congregate for a weekly running club. The…
Why fragmented buyer signals are holding back B2B marketing
Over the past few years, B2B buying has changed dramatically. Buyers now expect relevant, connected experiences across every interaction, whether…
OpenAI is betting on consent as it brings ChatGPT ads to Europe
OpenAI is bringing ads to ChatGPT in Europe and is starting where Meta ended up. It is building its European…
Future of Marketing Briefing: The public ad tech era is over
The ad tech public era is over. Not literally, of course. A handful of scaled, still-growing platforms remain public. There…
European publishers are getting hit harder by AI bot scraping
European publishers are getting hit harder than North American sites by AI bot scraping – and no one really knows…
How Mod Op is building its own AI infrastructure
Mod Op says it dodged a $3 million AI bill. Sort of. The independent marketing agency estimates it avoided roughly…