Dentsu expands, consolidates its commerce and retail media offering
As it works under new corporate leadership at a holding company level and regionally in the Americas, Dentsu is narrowly…
As it works under new corporate leadership at a holding company level and regionally in the Americas, Dentsu is narrowly…
When we convened in February, marketers’ approaches to AI were still nascent. Over the past several months, many iconic brands…
There’s a sneaker shop in my neighborhood where troops of lithe, late 20-somethings congregate for a weekly running club. The…
Over the past few years, B2B buying has changed dramatically. Buyers now expect relevant, connected experiences across every interaction, whether…
OpenAI is bringing ads to ChatGPT in Europe and is starting where Meta ended up. It is building its European…
The ad tech public era is over. Not literally, of course. A handful of scaled, still-growing platforms remain public. There…
European publishers are getting hit harder than North American sites by AI bot scraping – and no one really knows…
Mod Op says it dodged a $3 million AI bill. Sort of. The independent marketing agency estimates it avoided roughly…
This Media Buying Briefing covers the latest in agency news and media buying for Digiday+ members and is distributed over…
Second-quarter earnings calls usually serve as a brief interlude in the traditional summer lull for business news, but this week’s…