How TikTok is helping app advertisers rethink attribution
For app marketers, performance measurement often comes with a familiar challenge: the numbers do not always match. An advertiser may…
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How AI is changing the value of media
AI is no longer a novelty in media planning. Everyone knows about it, and most organizations are already using it…
Mobile ad giants AppLovin and Unity in legal dispute over data
Two of the biggest names in mobile advertising have further entrenched their rivalry in court filings this week, with AppLovin…
Imagining the ad business hiding inside Meta’s Muse
Meta built its $243 billion ads business on human attention. Agents could be next in line. Meta’s AI personal agent…
Why Instacart is focused on reducing item markups to grow its delivery platform
Instacart is focused on value and affordability to unlock its next phase of growth. Speaking at the Groceryshop conference in…
Talent firm 24 Seven consolidates new business efforts
Ten months after acquiring three agencies of differing but complementary abilities, talent staffing firm 24 Seven has assembled them into…
Why an evolving commerce funnel demands unified measurement
Shoppers no longer need to be in an owned-retailer environment to complete a purchase, prompting brands to fundamentally rethink their…
The next line in a creator’s pitch: I got cited
Give it a year, maybe less, and a pitch might spend as much time proving a video shows up when…
Publisher Subscription Strategies in the AI Era
This State of the Industry report, sponsored by Braze, explores how publishers are adapting their subscription, engagement and revenue strategies…
Google debuts new ad detection tools within iChrome
In an era when website visits are tanking, primarily due to AI-overviews, evaluating the value of website visits, and the…